Storytelling is an art you can use in your businesses

wholesomeletters
4 min readAug 27, 2024

Our ancestors used it for survival and we can use it for our businesses…

Photo by Valdemaras D. on Unsplash

What is storytelling?

Have you ever thought about how different the stories of the same event can be when told by two different people? You could find yourself sitting on the edge of your seat to hear one person’s story better, while checking your watch, waiting for the other to finish.

Even if the stories are the same, there’s something very important that causes this difference.

The art of storytelling.

That is what makes us eager to listen to some people while others fail to capture our interest.

Some people just possess a talent to capture our attention through the language they use, their tone, their gestures, and their delivery of the story’s flow.

When the right story and storyteller come together, it creates a sort of magnet that draws in those around and forms a connection. Listeners feel close to both the story and the storyteller.

Learning how to use the art of storytelling is not as difficult as you might think. In fact, you can even learn this art and use it for your business.

How?

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